Aaron Bain Racing is an emerging racing stable in South Australia with a growing presence in the Australian racing scene. As their success expanded, ABR turned to ANTI to elevate their brand, broaden their reach, and solidify their position as an industry leader.

ANTI developed a comprehensive marketing strategy to increase brand awareness, strengthen connections with owners and fans, and set a new standard of excellence. This began with a brand refresh, streamlining ABR’s identity to better reflect their vision and creating a more cohesive presence across communication channels.

Next, ANTI implemented an integrated marketing strategy, managing a master marketing calendar and providing ongoing guidance for in-house advertising briefs. ANTI also facilitated media relations, securing local and national exposure to boost ABR’s credibility within the racing community.

Since partnering with ANTI, ABR has seen a significant increase in social reach, an evolving brand positioning, and is set up for continued success. With a clear growth path, ABR is positioned to scale operations and enhance the owner experience at Angaston Park, securing their place as the future of Australian racing.