BRAND STRATEGY | SOCIAL MEDIA MARKETING

Pushing Performance is a community-based gym in Adelaide, South Australia. After being acquired by a new owner, the gym sought help from Anti to address its brand identity challenges.

With a wide range of diverse services, Pushing Performance needed a clear brand identity and marketing strategy to set the stage for growth. Anti created a detailed plan to achieve this.

First, Pushing Performance required a brand refresh to streamline its confusing array of assets. Anti collaborated with a quality design and branding partner to create cohesive sales materials, including print and digital brochures and business stationery. These resources helped Pushing Performance approach potential clients with confidence.

Next, Anti developed a social media and content strategy for the gym to implement in-house. This strategy led to a 250% increase in organic growth across major social media platforms and generated numerous new leads. The in-house team appreciated how easy the strategy was to follow and valued the opportunity to enhance their digital marketing skills.

Finally, Anti helped Pushing Performance design a clear sales pipeline, visually mapping out how leads convert into clients. This pipeline identified resource and process gaps, which were addressed, resulting in increased revenue. Since working with Anti, Pushing Performance has seen a 25% growth in revenue.