ABOUT ANTI

OUR STORY

Anti was born out of frustration with a common problem in the industry: too many agencies exploit start-ups and established businesses with empty promises and slick sales tactics. 

These agencies often focus on upselling and use jargon to mask lacklustre results, leaving clients feeling let down.

That’s where we come in. At Anti, we’re committed to doing things differently. Our approach is grounded in ethical practices and a genuine dedication to building trust with our clients. Instead of pushing for extra sales or hiding behind buzzwords, we’re all about delivering real, measurable results that speak for themselves.

We’re here to bring bold ideas and push boundaries. Our goal isn’t just to meet expectations; it’s to exceed them.

Tella brings extensive experience in marketing and communications, having worked across local, national, and international markets. Her diverse client portfolio includes sectors such as hospitality, property, construction, apparel, fashion, beauty, fitness, wellness, tourism, and government. Tella is passionate about enhancing business profitability and developing impactful growth strategies.

Creativity has always been central to Tella's life. Before transitioning into a career in marketing, she was a ballerina and fashion model. She spent time dancing in New York City before returning to Australia. Though it might seem unconventional, her background in dance and fashion has provided her with a unique perspective and an innovative approach to developing creative campaigns, particularly in content creation. Tella’s experience, both in front of and behind the camera, has proven to be an invaluable tool in crafting compelling content.

Marketing Agency, PR Agency | South Australia, Adelaide, Queensland, Brisbane, Gold Coast, NSW, Sydney, Victoria, Melbourne, Noosa, Byron Bay, ACT, Canberra, Western Australia, Perth, Tasmania, Hobart, Northern Territory, Darwin.
Marketing Agency, PR Agency | South Australia, Adelaide, Queensland, Brisbane, Gold Coast, NSW, Sydney, Victoria, Melbourne, Noosa, Byron Bay, ACT, Canberra, Western Australia, Perth, Tasmania, Hobart, Northern Territory, Darwin.

Tella Wise

Founder + Creative Director

Marketing Agency, PR Agency | South Australia, Adelaide, Queensland, Brisbane, Gold Coast, NSW, Sydney, Victoria, Melbourne, Noosa, Byron Bay, ACT, Canberra, Western Australia, Perth, Tasmania, Hobart, Northern Territory, Darwin.
Colorful bokeh abstract background with blurred circles in orange, pink, green, and blue hues.

OUR VALUES

TRANSPARENCY

Transparency is extremely important to us - it means no BS, open communication. Our goal is to cultivate a partnership founded on honesty and integrity.


INNOVATION

The digital landscape is ever-evolving and so are we. We are adaptable, innovative, and committed to delivering the best possible solutions.


QUALITY

Our goal is to deliver services that consistently exceed customer expectations.