Hire to Help is an Australian women’s fashion hire business that offers a diverse range of luxury garments for every occasion, providing a sustainable alternative to one-time purchases. Based in Adelaide since its inception, the company is now focusing on national expansion and sought Anti's expertise for growth strategy and consultation.

Anti conducted extensive market research and developed a comprehensive plan that included talent management, ambassador engagement, and both gifted and paid collaboration strategies. Additionally, Anti provided PR consultation to facilitate a smooth transition from being a local business to navigating the complexities of pursuing a national clientele. This strategic approach positions Hire to Help for successful growth while maintaining its commitment to sustainability.