PP Run Club, established in 2010, is one of South Australia’s longest-standing run clubs. As the popularity of run clubs surged and the market became saturated, PP Run Club engaged Anti for brand and growth consultation to revitalise its presence.

Anti coordinated a new brand identity, serving as the liaison and consultant between PP Run Club and an external design studio. Through extensive market research, Anti developed a comprehensive six-month plan aimed at establishing, maintaining, and scaling the brand.

Since implementing Anti's recommendations, PP Run Club has experienced steady and consistent growth in member numbers after six years of stagnation. This revitalised approach not only enhanced the club's visibility but also fostered a thriving community of runners.