ANTI recently partnered with Justin Humphrey Architects (JHA), a Gold Coast-based architectural firm, to refine their marketing strategy ahead of an exciting expansion into the coastal regions of Noosa and Byron Bay. JHA, known for their contemporary designs that foster a deep connection to the natural environment, recognised the need to sharpen their brand messaging and communication as they sought to establish a presence in these prestigious markets.

ANTI conducted a comprehensive review of JHA's existing materials, including their brand guidelines, and developed a clear and cohesive marketing strategy. This process centred on refining the firm’s core brand identity—focusing on their mission, vision, values, and unique architectural approach. ANTI helped define the firm’s DNA, ensuring it reflected their commitment to designs that honour the earth, utilise natural materials, and seamlessly integrate with the surrounding landscape.

The strategy also included detailed guidelines for how JHA should communicate moving forward, ensuring consistency across all channels. This involved establishing a clear voice for the brand, outlining messaging frameworks for both digital and traditional media, and providing a strategic roadmap for engaging with the firm’s target audience. By focusing on a deeper understanding of JHA’s core values and refining their communications strategy, ANTI helped position the firm for successful growth in these new, competitive markets.